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Blog · Authors · ALFONS PUJOL File · AUT-001 ● Live
§ 01 Author profile · B2B Commercial Strategy and Industrial AI
Photograph of Alfons Pujol
01 / 03 N 41.85° · E 2.73°
Founding partner · Sils, Girona · Catalonia

Alfons
Pujol.

B2B Commercial Strategy and Industrial AI

Industrial B2B strategy consultant with a 20-year track record. He helps leadership teams define objectives and prioritise AI initiatives with sound business judgement. He leads the immersion and definition phases of the Caliber Method™.

Book a conversation with Alfons → Reply within 48 h · 30 min · no obligation
§ 02 Biography · professional background

Alfons has spent two decades working with Catalan industrial companies on commercial strategy, B2B marketing and digital positioning. His methodology starts from a rigorous market diagnosis and ends in actionable criteria — not in lists of tools.

He has advised more than 90 companies across the region on commercial transformation processes, many of them industrial SMEs in north-east Catalonia. Founder of alfonspujol.com and a reference in industrial SEO and sales automation, over the last three years he has specialised in the intersection of AI and growth strategy.

§ 03 Expertise · areas of work
01

B2B commercial strategy

Defining criteria and objectives for long sales cycles in technical and industrial environments.

02

Industrial marketing and SEO

Digital positioning and qualified demand generation for industrial SMEs.

03

Sales automation

CRM, automated prospecting and sales sequences adapted to industrial B2B.

04

AI applied to growth

Integrating AI models into commercial and marketing processes with sound business judgement.

External profiles 04 platforms
LINKEDIN linkedin.com/in/alfonspujolconsultor/ → WEB alfonspujol.com → INSTAGRAM @alfonspujolconsultor → FACEBOOK alfonspujolconsultor →
§ 04

Published
articles.

05 in total · recent selection
Fig. — Featured article
STRATEGY 2026 · 04 · 12 · 8 min

Where real industrial growth starts: judgement, not tools

Why the problem is not a lack of technology, but a lack of judgement about where to apply it.

Read the full article →
B2B 2026 · 03 · 10

Automating industrial B2B prospecting without losing your own voice

How to implement automated sequences that do not sound like a robot — in sectors where trust is everything.

7 min Read →
CASE 2026 · 02 · 08

The 5-minute mistake that costs industrial clients

There is a figure most industrial companies ignore: 78% of contracts are won by whoever replies first.

5 min Read →
MANUFACTURING 2026 · 01 · 22

Automated commercial prospecting in manufacturing: a real case

Three months, a four-person sales team and one automated workflow. Results and lessons learnt.

9 min Read →
AUTOMATION 2025 · 12 · 05

Automating B2B sales processes: what actually works

A review of the patterns we have seen repeated across 12 implementations, and where the process usually breaks.

8 min Read →
All Forecastrax articles →

One conversation with Alfons
is worth three emails.

Book 30 min in his calendar → In person in Girona or by video call